Frequently Asked Questions

While influencer marketing can be beneficial, it only really works if you can match the influencer to your target audience and your overall campaign goals. 

Failing to do this can limit the effect that your campaign has, reduce the quality of the traffic that comes from the campaign and affect your ROI. This is likely why 17% strongly agree and 44% agree that identifying the best influencer is an issue.

The top three ways marketers find social media influencers are social search (71%), influencer platforms (43%) and having influencers reach out to them (71%). Other options are organic search (40%), referrals from other influencers (32%) or through an agency (25%), which can be fairly costly.

A total of 89% say that influencer marketing offers ROI that is comparable or better than other marketing channels. Broken down, 41% of marketers said that influencer marketing ROI is comparable, while over a third (34%) said it is better. 

A total of 14% said that it is much better than other marketing channels, In fact, only 10% said it is worse and a small 1% said it is much worse. 

The fact that these figures are so small compared to those marketers who are happy with the ROI of influencer marketing could be due to individual campaigns not quite hitting the mark.

Failing to plan and implement your influencer campaign correctly – as with any other marketing channel – could mean that you don’t see the best return on investment. 

Choosing the wrong influencers, showcasing the wrong product or failing to target the right audience can all leave you feeling like influencer marketing doesn’t work.

Influencers help to drive awareness, create brand advocates and can boost sales – especially if your strategy includes unique discount vouchers for each influencer to promote alongside your products. 

A total of 71% of marketers agree that the quality of customers and traffic is better from influencer marketing compared to other sources, showing that influencers can boost conversion.

The success of influencer marketing for the majority of marketers means that budgets for this type of campaign are set to rise. Last year saw 49% say they were planning on increasing influencer marketing budgets for 2021. 

In comparison, 75% are now planning on increasing this budget for 2023. You have to pay to play in this game to see any results. 

We have spent $$$$$ on influencer campaigns. We know the landscape and how best to navigate it for ourselves and for our clients. We have aggregated our influencers because of our relationships with them over the years. 

It's a special sub culture working at the highest level. We work in the inner circle of influencers with the best of them. We still use them today. Our G.I. (Global Influencer Army). Is something that we are proud of.

We are smart enough to know and understand that the web is a place we all must learn how to navigate. Bots, fake accounts, scams, and the list goes on. We here at influencers work with people that we trust and who are verified. 

Our influencer base have proven track records with us and big names as we have grown to galvanize our relations with them over the years. We are confident in our methods. Protecting clients from this kind of exposure is what inspired this path for us.